tamadesigner.blogg.se

Ebook manajemen pemasaran philip kotler wikipedia
Ebook manajemen pemasaran philip kotler wikipedia







Permission to reprint these has been obtained by Pearson Custom Publishing for this edition only.įurther reproduction by any means, electron- ic or mechanical, including photocopying and recording, or by any information stor- age or retrieval system, must be arranged with the individual copyright holders noted.

ebook manajemen pemasaran philip kotler wikipedia

It does not cover the individual selections herein that first appeared elsewhere. This copyright covers material written expressly for this volume by the editor/s as well as the compilation itself. Compilation Copyright © 2002 by Pearson Custom Publishing.

ebook manajemen pemasaran philip kotler wikipedia

No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher. A Pearson Education Company Upper Saddle River, New Jersey 07458 Marketing Management Millenium Edition, Tenth Edition, by Philip Kotler Copyright © 2000 by Prentice-Hall, Inc.

  • Excerpts taken from: A Framework for Marketing Management, by Philip Kotler Copyright © 2001by Prentice-Hall, Inc.
  • Marketing Management, Millenium Edition Philip Kotler Custom Edition for University of Phoenix (Business ebook) kotler - marketing management And the more dominant influence on customer satisfaction is the assurance variable (assurance), namely 3.› Ebook Manajemen Pemasaran Philip Kotler Wikipedia ▀ ▀ Based on the results of this study, the variables of reliability, assurance and empathy in online motorcycle taxi transportation are Fh> Ft or 25,383> 2.70 which means that Ho is rejected and Ha is accepted which means that it has a significant effect on customer satisfaction. The data analysis method used is qualitative analysis which consists of editing, coding, tabulating, quantitative analysis which consists of a reliability test, a validity test and a classic assumption deviation test. The data analysis technique used is quantitative analysis, which is data that can be measured in a numerical scale (numbers). The types of data collected are primary and secondary.

    ebook manajemen pemasaran philip kotler wikipedia ebook manajemen pemasaran philip kotler wikipedia

    Data collection methods used in this study were interviews and a list of questions. Quantitative research is a research method that is descriptive in nature and uses more analysis, while quantitative research is research that intends to understand the phenomenon of what is experienced by research subjects in a holistic manner. The method used in research conducted in direct observation of a symptom in a large or small population. The method used by the writer is survey research method. The purpose of this study is to determine the reliability, assurance, empathy can affect consumer satisfaction for Gojek for students of Cokroaminoto University Yogyakarta.









    Ebook manajemen pemasaran philip kotler wikipedia